Archetech Issue 26 2016 | Page 27

DESIGNERS MUST CHANGE Free Book for Interior Designers and Architects INTERIOR DESIGN HAS CHANGED … Light has changed, client’s expectations of a space have changed, leaving two options: Those who offer a professional lighting service or those who allow the client to bring in an independent lighting designer, who takes their share of the client budget. Design businesses that don’t evolve new services will lose their business! SMART DESIGNERS MAKE MORE MONEY… FIND OUT WHY MORE ARCHITECTS ARE ADOPTING A NEW HEAD TO DESIGN. Back when we were learning our skills, Light started to get complex, many different lamps and types of dimming, architecture and design schools taught light in basics and types of light…this has all now changed as we integrate light into the very fabric of a building and a new personal way to design for people, which is radical but when you know the skills it cuts out all the complexity and allows the interior designer and / or architect to again take on the project lead for Lighting and its associated profits. There was an old way to design light, with rows of downlights, wall lights and table lamps… ambient, task and decorative … or variations of this, but it’s all changed. Those who still have an old head to lighting stand in wonder why clients bring in a lighting specialist. Get your free book “Cracking the Code” to a successful design company. Why Light is the New profit centre for Architects, Interior Designers & Contractors. THE ADVANTAGES ARE CLEAR Adding a new profit centre to your design business brings new clients, ones that often are at the earliest stages of design and planning, adds new services to existing customers and increases your sales. Every business should be looking for new ideas, fresh input and latest services clients are seeking.. Claim your FREE Book “Cracking the Code” to a successful design company. Why Light is the New profit centre for Architects, Interior Designers & Contractors. www.CrackingTheCode.co.uk See why only 5% of designers will survive in the future, why expanding in a professional way will add significant sales, profits and security to your business. Find our why traditional lighting methods are obsolete for the new age. www.CrackingTheCode.co.uk Lidac Limited ® Lighting; Design and Application Centre www.lidac.co.uk T: +44 (0) 845 900 5790