Archetech Issue 21 2015 | Page 70

red edition Founded by Cyril Laborbe in 2006, Red Edition is a Parisian company that designs and manufactures exquisite 50s-inspired furniture, distributed worldwide. After living in Vietnam for several years, Cyril became very attached to its people, their culture and their incredible savoir-faire. This feeling has not left him since, and is the reason he made his adopted co untry the cornerstone of his project. Placing lacquer and woodwork at the heart of his creations and embracing Vietnamese savoir-faire, Cyril founded Red Edition, a furniture company that designs and creates beautiful neo-vintage furniture that boasts remarkable quality and style. Archetech - Page 70 Being a real design enthusiast himself, Cyril and his team came up with a collection of unique designs that are adored by generations of all ages. Indeed, Red Edition’s ingenious use of proportions and wide selection of colours and materials all combine to make Red Edition a brand to remember. Permanently dedicated to innovation, the Red Edition team is accessible, ultraconnected and always seeking new ways to communicate, work, and develop their universe. The creative team, consisting of Cyril Laborbe, Marie De Sigalony and Marion Misbach contributes to the identity of Red Edition. Their wide collection includes their very popular coffee table and loveseat, whose stunning Mid-Century details would make a statement in any home. Thanks to their very recognisable design aesthetic, many professionals are now calling on Red Edition’s services to design their interior projects, pop-ups, hotels and restaurants: notably, the Hotel Crayon Rouge in Paris and Hotel Kouros in Mykonos – as well as their own showroom, the Red Edition Apartment, a true concept store in the heart of the Parisian Soho, Le Marais. Having started as an e-commerce store and now distributing to outlets worldwide, this year Red Edition have unveiled their very own boutique in the form of the Red Edition Apartment. This beautiful showroom is a true experience for customers and interior designers alike, reflecting all that the brand stands for and more. The Red Edition Apartment, which also functions as the brand’s creative studio and headquarters, offers a personal, warm and welcoming experience to everyone who walks through its doors.