Although glazed across the front of the
presentation centre, the only visible
cue to the inside is the glass doors
to the entrance. A backlit black lace
canopy is the only reference to the
marketing campaign. This enticing
and dramatic entrance, visible to street
traffic. The desk is of polished bronze
panels, simple in design, reflects
textured herringbone floors, the “lace”
canopy and offsets the neo Victorian
desk lamps. Open sales area was exact
opposite, conveying more of the
sensibility of the suites. A scale model,
perched on a bronze metal base at
centre stage, closing stations nearby,
marketing visuals both static & virtual
reality are neatly organized around
perimeter. Vignettes of suite standards
plus casual closing area make up the
rest of sales area.
For more information:
www.mnidonline.com
Photo credit:
Paul Casselman Photography