Optical Prism April 2015 | Page 19

TIFOSI, TYRONT, IRON OAKLEY, PRIZM E UD I AM SH protecting the eyes from high-mass and high-velocity impact. Their lenses offer both UV protection and glare resistance. The company has also created Oakley True Digital sports specific lenses, optimized for golfing, cycling or fishing. “Our products and technologies don’t just provide unmatched performance and quality, they completely redefine the category. Part of the secret is Plutonite®, our durable and optically pure lens material,” said Oakley marketing manager Audree Duclos Pare. The company has developed a Prizm Baseball Collection, with lens technology that allows athletes to react faster and play better. Outfield IT TT R, A lenses accentuate the blue of the sky to enhance the contrast of a fly ball, while infield lenses help players track ground balls by making the greens and reds richer so the ball stands out against grass and dirt. “Prizm lenses are color-tuned for specific sports and environments to provide greater visual detail and sharper colour contrast. It’s a lens technology specifically engineered to correspond with different environments,” she said. Shamir Canada sells both a sports lens and a uniquely designed golf lens. Shamir Attitude III Sport offers three vision zones — one for close up (40 to 50 centimetres), another for a distance of one to five metres and a far zone for images well ahead. Shamir Golf also has three zones — close up for filling out the scorecard, mid-range for looking down at the ball and far for looking at the green in the distance. “Both the Golf and Sports lenses are specifically designed for large, curved frames and the optics are optimized to ensure very minimal distortion in the peripheral field,” said Shamir marketing manager Martin Bell. Zeal Optics also offers sunglasses www.spineoptics.com 17