Teach your customers
to buy from you
By Trudi Charest, RO
I was thinking about my recent purchase buying
a new car and it reminded me how important it is
to educate versus sell someone on our eyecare and
eyewear services.
I went to several dealerships before deciding on the
place where I purchased. What made the decision?
Not the price, but the person.
In fact, I ended up buying a different model at a higher
price than what I was originally looking for all based
on their effective lifestyle questioning and education
on what would be best for my needs.
I left that experience feeling like I was in a trusted
relationship with the seller and organization.
He taught me instead of sold me.
He showed me everything about the new cars I was
looking at and advised me on what would work better
for my daily driving requirements. He advised me.
38 OPTICAL PRISM | April 2018