Randy Jackson 1074
Randy Jackson 1042
Shaquille O'Neal QD 107M
icons for multiple reasons. They like
to have a ‘piece’ of a goal they aspire
to reach. It also helps the consumer to
trust in the look and fashion behind
the brand.”
Zyloware celebrated at Vision Expo
East the two-year anniversary of
launching Shaquille O’Neal Eyewear.
“Shaquille O’Neal Eyewear is an ath-
leisure-based line highlighting sporty
yet fashionable eyewear, with sizing to
fit every man, whether average-sized or
Shaq-sized,” says James Shyer, co-CEO/
COO of Zyloware.
Since its launch, the brand has done
exceptionally well and has expanded
into the collection, Shaquille O’Neal
SQUAD, which focuses on eyewear
sized and designed for the younger guy.
28 OPTICAL PRISM | April 2018
Zyloware was the first optical company
to license a celebrity eyewear brand –
Sophia Loren – but has expanded its
celebrity collections to include
Gloria Vanderbilt, Daisy Fuentes,
Randy Jackson, and most recently,
Shaquille O’Neal.
The longevity of Sophia Loren Eye-
wear can be attributed to “true and
authentic elegance, a close and guarded
consistency to the brand designs
and not simply following trends that
come and go,” according to Chris Shyer,
Zyloware co-CEO and president. “You
can always identify a Sophia Loren
frame by its elegance and femininity,
no matter how modern or classic, bold
or subtle.”