Vision & Voice
“WHY IS LUXURY
EYEWEAR POPULAR
AND WHAT FEATURES KEEP
CUSTOMERS COMING BACK?”
“Consumers are increasingly more about the experience they will
receive when purchasing products. They invest in the brands that they
are familiar with and that will fulfill this need of experience, to be part
of something greater. Often, they equate luxury with a brand name.
This is based on other products they have purchased from the brand,
which resonates with them from the brand name to high-quality
materials and key signature details that set the brand apart to create
brand loyalty.”
Beverly Suliteanu, VP Product Development, WestGroupe.
“The luxury eyewear category
can function as a gateway to luxury
brands. The design is aspirational
and embodies the desire of our
customers to own a unique piece
of eyewear. The continuous
interest for high quality crafts-
manship, innovation, precious
materials, new colours and shapes
keeps the luxury eyewear custom-
er coming back for more.”
Alessandro Marcer,
VP/Creative Director/
Head - New York Design
Studio, Safilo North America
“The most talked-about pavilions at Vision Expo, year after
year, are those that house the latest in luxury eyewear, the coveted
brands and exclusive collections. It’s an easy choice for buyers – the
first stop for those who have a keen eye towards the ever-evolving
future of eyewear and a sense of assurance for those who want to
follow suit.”
Mitch Barkley, Vice-president of Trade Shows and
Meetings, The Vision Council.
8 OPTICAL PRISM | April 2018
“Luxury eyewear is usually more unique than
‘standard’ eyewear. The smallest details are
paid attention to, the design, the quality of ma-
terials, the finishes. Therefore they fit better and
last longer. People that purchase luxury eyewear
are more likely to be repeat customers.”
Maggie Miskelly, Optician,
The Optical Boutique, Oshawa, Ontario.
“There is a definite epiphany amongst new
luxury customers that their appreciation and
enjoyment of eyewear is greatly heightened and
bound to be repeated. When properly explained
at the time of sale, the great stories behind indie
eyewear and their evolution is valued by the now
engaged client.”
Ryan Horne, Spex by Ryan.