April 2017 - Page 43

O’Connor said the campaign is to roll-out first in the United States and then around the world. It is to kick off April 17 in Canada and run through August. A “Live the Good Light” television commercial is expected to generate more than 258 million impressions in Canada. About 45 million im- pressions are expected on digital platforms. The commercial showcases different people and lifestyles in unique social and professional settings, all comfortably and safely enjoying the light with Transitions lenses. Also featured in the campaign is a focus on harmful blue light protection, indoors and outdoors. All Transitions lenses reduce exposure to harmful blue light and UV rays. Eyecare professionals can order a “Live the Good Light” campaign kit by e-mailing Surrey, B.C., optician Sheena Taft won the 2016 Transitions Brand Ambassador award at the Transitions Academy 2017 awards ceremony. customerservicecanada@transitions.com or calling 1-877-254-2590. The kit includes tools to bring the campaign to life, new point-of-sale materials, a Lens Style Guide, step-by-step instructions and scripting for incorporating the campaign into practices and social media assets. Transitions Academy 2017, which brought together industry professionals from North and South America, also included professional development and product technology workshops and talks by experts and educators on marketing and industry trends. Quebec’s New Look Eyewear won the 2016 Best in Training award during the Transitions Academy 2017 awards ceremony. It concluded with an awards ceremony during which a Canadian company - Quebec’s New Look Optical - and a Canadian optician - Surrey, B.C.’s Sheena Taft - won awards. Proudly Supporting Eyecare Professionals since 1988 We are one of Canada's largest Optical Buying Groups. Call us: 1-800-263-0010 Visit us: theopticalgroup.ca