April 2017 - Page 40

How to Deal With Angry Customers "89% of customers have stopped doing business with a company after experiencing poor customer service." By Trudi Charest, RO I AM ALWAYS SURPRISED BY HOW MANY BUSINESSES SPEND A TON OF MONEY ON MARKETING AND EVEN SALES TRAINING TO GET CUSTOMERS IN THE DOOR AND SELL TO THEM BUT SPEND NOTHING ON TRAINING EMPLOYEES TO DEAL WITH SITUATIONS GONE BAD. NO BUSINESS IS PERFECT SO PREPARING EMPLOYEES FOR TIMES WHEN THINGS GO WRONG AND CUSTOMERS ARE ANGRY IS A CRUCIAL BUSINESS STRATEGY.