April 2017 - Page 29

A more recent and successful celebrity eyewear brand is Shaquille O’Neal Eyewear, which Zyloware Inc. launched last year with a full range of frames and styles. “Sales of Shaquille O’Neal Eyewear have com- pletely exceeded our expectations,” says Alexa Faeth, Zyloware’s senior marketing associate. “The collection is modeled after the popular athleisure fashion trend, which combines athletic and leisure wear, bringing sporty attire from the field, court or gym into an everyday wardrobe. With high visibility in the media, celebrities provide frequent and relevant association to our consumers. We have even expanded to include Shaquille O’Neal SQUAD, an eyewear collection sized and designed for younger guys.” Zyloware offers many other celebrity-inspired glasses. “Zyloware’s celebrity eyewear collections also include Gloria Vanderbilt, the first American designer eyewear brand; Sophia Loren, the first celebrity eyewear brand; Randy Jackson and Daisy Fuentes,” says Faeth. From the basketball court to the skateboard park, fashionable eyewear counts. Following the success of the Tony Hawk Kids collection, Westgroupe is pleased to announce the launch of the Tony Hawk adult eyewear collection in Canada. “The Tony Hawk brand is a globally recognized ‘skate culture’ lifestyle brand that combines style and performance with cool, laidback at- titude,” says Beverly Suliteanu, vice-president of product development at WestGroupe. The Tony Hawk collection will be launching with six men’s styles - three acetate and three stainless steel models - featuring sporty styling and bold colours. Optical Prism | April 2017 27