April 2017 - Page 19

“IT IS THE LITTLE DETAILS AND TOUCHES THAT SET LUXURY FRAMES APART, SOMETHING AS SUBTLE AS A EUROPEAN 5-BARREL RIVETED HINGE OR MAZZUCHELLI ACETATE.” F-2015 F-2015 F-2016 Eyewear companies see a bright future ahead for luxury eyewear. “Today’s consumer is increasingly knowledgeable and discerning about the eyewear that they are purchasing,” says Beverly Suliteanu, vice-president of product development at Westgroupe. “They are looking for distinctive designs as well as high-quality com- ponents and materials. It is the little details and touches that set luxury frames apart, something as subtle as a European 5-barrel riveted hinge or Mazzuchelli acetate.” Westgroupe’s FYSH UK, KLiiK Denmark and EVATIK collections each feature luxurious frames for fashion-savvy men and women. The distinctive designs of the brands are elevated by quality European components and high production standards, Suliteanu says. FYSH UK F2016 by Westgroupe Westgroupe recently launched several new sunglass styles under its FYSH UK brand. The new shades include the oversized cat-eye F-2015 model, which is inspired by the 1950s and features a translucent lace pattern on the front and temples that creates an extremely feminine and refined look. The new F-2016, meanwhile, is a model that Westgroupe says is “sure to captivate even the most glamour- ous.” Smokey transparent hues are seamlessly joined on solid fronts providing for an effect that is similar to backlighting. Optical Prism | April 2017 17