Vision & Voice
WHAT IS THE MOST
VALUABLE MARKETING
TOOL?
We believe that a key marketing tool for the
eyewear industry is social media. In today’s
climate, it isn’t enough to just have a website,
you need to be active on multiple social media
platforms in order to interact with your customer base on a level that traditional marketing
channels can't. Social media allows us to engage our customers while we continue to build
brand awareness and tell our story.
Beverly Suliteanu,
WestGroupe
Vice President Product
Development; Creative Director
We definitely feel social media is a great way
to link up with our customers, share more
personal anecdotes and connect with people
on a different level. We are also still strong
supporters of Independents focusing on the
importance of building their own brand. We
work in an industry where brand is often
king, so focusing on your brand through
social media, advertising and just what you
do differently compared to others is very
important in our eyes. We are happy to help
our customers build their brand.
Paul Storace,
Alternative Eyewear/Plan B
Owner
I am huge believer in “Service”;
I think great “Service” will result
on positive word of mouth which
is the most compelling advertising format. I believe Social Media, advertising campaigns will
bring masses of more transient
and non-loyal customers who
may gravitate to another Social
Media, advertising campaigns
soon after.
Word of mouth mixed with
social media and direct to client
marketing is the best way to reach
your customers. It is important to
take the time to engage on all levels to discover the needs of your
clients as well as offer them the
highest level of service. Networking with industry peers is also
important to discover what tools
have worked for other businesses
so that you can integrate them
into your company best practices.
Mehran Baghie,
Spectacle Eyeworks
Owner
Paul Faibish
Plastic Plus Ltd
President
08 Optical Prism | April 2016