Apparel April 2019 Apparel April 2019 issue | Page 93

• Pick a stretch suit fabric to make workdays
comfortable and sharp. A cloudy blue
checked jacket is the perfect answer to one’s
weekend soirees.
• Cotton fabric blazers are commonly preferred in
this season. The easy-breezy and lightweight
material grasps the shape well with shoulder
pads. Single-breasted or double-breasted,
cotton blazers feel comforting and stylish.
It’s imperative to pay attention to the perfect
attire for pulling off a raffish yet refined look at
sporting occasions during summers. Summer
fashion calls for focusing mostly on comfortable
fits and suitable fabrics.
Opting for a few adaptable summer staples
enables one to create a diverse range of styles
without burning a hole in one’s pocket. Combine
OPTING FOR A FEW ADAPTABLE
SUMMER STAPLES ENABLES ONE
TO CREATE A DIVERSE RANGE OF
STYLES WITHOUT BURNING A HOLE
IN ONE’S POCKET.
different looks and have fun mixing, matching
and pairing pieces. Do not forget to follow the
fundamental guidelines on what combination
works, what fits best, and what doesn’t.
TREND TALK
ABOUT THE AUTHOR
Mr Harssh Chheda, Founder and CEO of
Corporate Collars, founded the company
in 2013 based on the dictum, ‘Customer
satisfaction is more than profit maximisation’.
Corporate Collars has now grown organically
to three stores in Mumbai. Along with the
traditional retail model, Mr Chheda has also
introduced the revolutionary concept of
Corporate Collars on Wheels in January 2015
to reach out to the customers who not only
possess a desideratum for better fabrics
and proper fitting but also do not have
enough time for the same. A Business
Honors graduate of Indiana University
Bloomington’s eminent Kelley School
of Business, he has majors in Finance,
Marketing and Entrepreneurship, with a minor
in Psychology. His whole mantra focuses
on ‘To, for and by the customers’, which
makes him stand out in the genre of custom
tailoring. He firmly believes that the goal as an
organisation is to have immaculate customer
service which enhances the customer’s
shopping experience.
APPAREL
I
April 2019
I
87