Apparel April 2019 Apparel April 2019 issue | Page 83

BRAND PROFILE
RAPID-FIRE ROUND:
YOUR FAVOURITE FABRICS?
Kota Doriya, Organic cotton, Mulberry silk.
has subsequently increased Aavaran’s presence
in India as well as in the entire world. One of
Aavaran’s master craftsmen Mr Ramkishore
ji Chippa has received an award from the
Craft Council of India for the natural dyeing
process in the year 2016, which is indeed a big
accomplishment for Aavaran. Also, Aavaran
has been recently honoured with the Excellence
Awards in the Micro Sector by the Udaipur
Chamber of Commerce & Industry.
WHERE HAVE YOU REACHED SO FAR,
AS FAR THE MARKET IS CONCERNED?
Aavaran is blessed to have come a very long way.
We have three retail outlets in Udaipur, Jaipur and
Bengaluru. We also have a prominent presence
in a number of reputed multi-designer outlets
all across India. Now, a selection of Aavaran
garments and accessories is also available
internationally in stores in New York in the US,
Korea and Japan.
HOW DO YOU PROMOTE THE BRAND?
ARE YOU SELLING OUT OF INDIA TOO?
At Aavaran, we believe in word-of-mouth publicity,
therefore we devote most of our time in delivering
smiles on the faces of our clients.
FUTURE PLANS FOR THE LABEL?
We aspire to expand our retail store presence
across the country. We will be soon starting our
own e-commerce portal and we look forward
to participate in some of the prominent and
renowned fashion shows.
A SARI FOR YOU IS?
A fabric which can be draped into any form
and style, be it two and three dimensional,
following tradition and nostalgia to seeking
space for the future.
APPAREL FOR YOU IS?
Comfort, personality, mood.
WHAT/WHO HAS BEEN A CONSTANT
INSPIRATION FOR YOU?
Inspiration is the overwhelming craft culture
our country holds which is so rich and
inspiring. I have been born and brought up in
the Pink City where craft is the essence of life.
DESIGNING FOR YOU IS?
Designing is creative thinking used practically,
intelligently and with simplicity.
STYLE FOR YOU IS?
Minimalism and comfort says a lot about
your personality.
PRICE RANGE:
Women’s Wear: R1,000–R10,000
Saris: R3,500–R28,000
Stoles and Dupattas: R950–R6,500
Men’s Wear: R1,250–R4,500
Home Collection: R500–R6,500
Children’s Wear: R850–R2,500
Accessories: R200–R2,000
APPAREL
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