Apparel April 2019 Apparel April 2019 issue | Page 68

FEATURE
WHEN IT COMES
TO MILLENNIALS,
COMFORT IS OF
UTMOST IMPORTANCE
WITH REGARDS TO
THEIR APPAREL.
collections in fair fabrics and simple outlooks,
the quality is maintained along with the trends
prevailing. And as customers get to buy similar
designer clothes in quality and reasonable prices,
the stores get flooded with customers.
TRENDS IN VOGUE
From airport looks to official meetings, it is
common to see celebrities sporting casual wear
like ripped denim, t-shirts, casual shirts and more.
In fact, we have witnessed celebrities sporting
casual looks to star-studded parties as well. This
leads us to believe that casual wear is not only en
vogue but also supremely easy to carry.
For instance, the Stan Smith shoes by Adidas
set the trend soaring so high that most of the
daily wear brands came up with their own
versions of the popular pick. This led to a market
of white sneakers, shoes, and more designs in
several variants. There were also introduced new
shades like rose gold, pink and even powder blue
for the colour-enamoured customers. The result
is more people getting access to the designer
shoes in stylish varieties, while at the same time
they are affordable and of high quality.
COMFORT WITH STYLE
When it comes to millennials, comfort is of utmost
importance with regards to their apparel. Today,
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I APPAREL I
April 2019
one may choose a pair of flat footwear over
pencil heels. This has led us to believe that in this
fast-moving life of ours, we need to focus more
on casual wear than any other clothing category.
While one can wear a tunic to office, one can
also wear it to a pub after work. It is not only
comfortable to work in, but also gives an elite yet
pop look for a party. Women of the current era
choose to wear comfortable clothing while not
compromising on style and current trends.
Given that sustainable clothes and comfortable
fabrics are hitting the shelves real fast, there
is a greater awareness among people to wear
what feels nice. The definition of style today
encapsulates comfort as well. And therefore, it’s
hard to keep customers away as long as brands
house a good collection of comfy wear.