Apparel April 2019 Apparel April 2019 issue | Page 67
FEATURE
especially in the same social circle, making it
difficult to buy and discard expensive clothes.
This has eventually led to the trend of buying
clothes at reasonable rates. Daily wear brands
offer outfits conforming to the latest trends at
very reasonable rates, thus allowing the buyer to
move on from one trend to another with ease.
And the fact that daily wear brands have outlined
their presence in all mall spaces, meeting the
requirements of the people at large, has made
them largely accessible and thus picked easily!
As the development is on a rise, the economy
is witnessing casual wear brands dominate
the mall space in comparison to other apparel
categories. This is possibly because of the
following reasons:
REASONABLE PRICES
With dynamic fashion taking over our wardrobes,
one needs to keep up with the ever-changing
trends regularly. It is commonly witnessed that
millennials do not like to repeat their outfits,
GREAT QUALITY
Offering apparel in premium quality, fabrics and
colours, daily wear brands are visibly dominating
the mall space in India. These brands have begun
to concentrate and invest more in the quality
of their products rather than compromising
on it. It is not just designer wear and high-
end labels that offer premium quality clothing;
casual wear brands have also started investing
more resources in order to ensure great quality
products, thereby increasing their consumer base
across markets!
Some of the older daily wear brands known
for their steep price tags have started investing
in uplifting their craft. With premium designer
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