Apparel April 2019 Apparel April 2019 issue | Page 109

FYI
DUKE SPRING SUMMER COLLECTION’19
Duke Fashions presents the inspirational spirit of
the South East Asian islands in their exotic warm
beaches, glorious mountain scenery and colourful
culture through the brand’s ravishing summer
collection. Indian fashion lovers preparing their
wardrobe for the summer can now fall back on the
brand’s delectable spring summer collection’19.
Duke Fashions’ choice of these islands is
after cautious contemplation since it wanted to
capture the true essence of the carefree attitude.
Its relaxed and tolerant culture has made a thrilling
party scene, allowing high-street fashion to grow.
Bound by flourishing fields, the charm is simply
breathtaking to the eyes of the beholder. Duke has
come with the summer fashion line, which blends
effortlessly with the contemporary style. South
East Asian islands’ climate defines what an ideal
summer fashion line should be like. Beaches give
the perfect inspiration of how summer wear should
be light, loose, and most importantly, comfortable.
Duke Fashions’ summer line-up has t-shirts,
designer tops, shirts, denims, trousers, lowers,
loungewear, capris, Bermudas and footwear
that channel the classic international vibe. Duke
Fashions blends bright colours to give life to its
creative creations this summer. The collection is
featured in a versatile colour palette of desert rose,
pewter and moss with contrasting greys, refreshing
your wardrobe with soft yet bold colours for the
summer. With a play on graphics and volumes,
a conquering silhouette sets on an adventure
of pure sartorial exploration. There are cotton or
polycotton fabrics in breezy tones that set the
mood for those who love to go casual. Teens,
youth and fashionistas who love to go minimalistic
in their fashion statement shall also have their fill
with tank tops and graphic printed t-shirts. Duke
has updated and launched its exclusive Militaire
Collection’19 for men with a wide selection of
t-shirts, polos, shorts, lowers, Bermudas and
accessories. From classic colour combinations to
elegant styling, this escapade series embellishes all
the garments in the collection, giving the brand’s
products originality and authenticity.
Duke has brought unique designs to its
customers, combining innovation with style,
always aiming for the finest quality. The whole
collection is very stylish and the brand wanted
to project the ‘cool’ factor. The spring summer
collection’19 for both men and women comes in
various styles having superb fits, vibrant colours, a
variety of fabrics and interesting patterns. Duke’s
cool and edgy style is embodied throughout its
latest collection, featuring fun that blends high
functionality with bold fashion statements.
The collection boasts of some very exciting colour
combinations, designs in stripes, prints, embroidery,
patchwork, short lengths, round necks, collars, etc.
So, enjoy the weather with the comfort of Duke’s
lightweight and comfortable fabrics that will make
you feel and look the coolest this summer.
According to Mr Kuntal Raj Jain, Director, Duke
Fashions (India) Ltd, “Our Target Audience is today’s
youth who is looking for a trendy and stylish range
that is in sync with international designs, fashions
and quality. Duke is a value-for-money brand and
our mission is to make available the international
designs and styles at highly reasonable prices. We
see it as our duty to provide our customers with the
inspiration they need to look and feel confident. Our
Spring Summer Collection’19 is also based on the
same philosophy. Duke provides you the perfect
summer wardrobe that you would love and adore.”
Duke Fashions (India) Ltd has been conferred
with The President’s Award, three national awards,
i.e., Excellent Quality Readymade Garments,
Outstanding Entrepreneurship and Quality
Garments, and has been awarded the title of Indian
Power Brand in the US. Duke has got these awards
for its innovation, product quality and inspirational
leadership and for being the most preferred apparel
brand that has shaped and continues to shape
India’s destiny. Duke has an unbeatable marketing
network comprising more than 4,000 multi-brand
outlets and over 360 exclusive stores across
major cities in India. Moreover, its products are
exclusively placed at big chain stores and on online
shopping portals.
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