APO PERSPECTIVE @SXSW ISSUE 1 - APO PERSPECTIVE @SXSW 2017 - Page 5

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This year’s panel hosted five companies that were shortlisted in the health category.

This category focused on human-centric health applications of technologies that connect the ‘health optimizer’ and those with illnesses, their care teams, primary and specialist clinicians, inpatient and outpatient facilities, benefit providers to share timely and relevant data and drive better outcomes at affordable and sustainable costs. The finalists were startups from the Bay Area, Austin, India and Sydney, Australia. Each company had two minutes to dazzle the audience as well as the panel judges with their ideas and innovation. The judges then probed the presenters in a Shark Tank, bullet style fashion. It truly is inspiring to see these startups tackle unmet health needs with technology. See the shortlisted companies on the next two pages.

THE SXSW ACCELERATOR PITCH: HEALTH & WEARABLES TECHNOLOGIES

SXSW RECAP

This year is the ninth annual Accelerator Pitch Event which has come to be known as the event to watch for new tech ideas. Over 500 companies from around the world apply

to compete annually and only around 10% are selected as pitch finalists. This platform allows early stage health technology startups to pitch their product and/or service to industry technology experts, venture capitalists,

thought leadership within AARP and the medical community.

Startups vie for a chance to be part of the SXSW Accelerator competition for the opportunity it brings — 41% of the companies that have participated in the first two competitions received funding after the event. SXSW history has proven that winners like

Siri (2010) and Pinterest (2012) achieve greatness after the competition, but also demonstrates that companies like Klout (2009) who didn’t win, have still gone on

to become household names.