APG Specialty Publications 00_LAKEVILLE_MD_19_DIGITAL | Page 31

Travel & Tourism Visit Lakeville Our community, known for its rich scenic beauty, is perfectly placed on I-35 with close proximity to major Twin Cities tourist attractions including the Mall of America, Minnesota Zoo and Valleyfair. It’s no wonder over 175,000 visitors choose Lakeville’s hotels annually for overnight trips and business travel. Visitors can fully enjoy our lakes, beaches, fishing piers, tournament fields, parks, extensive trail system, recreational amenities and nearby golf courses. Other points of interest include an arts center, specialty shops, historic downtown, festivals and events, eateries, breweries, an escape room and curling club. LAKEVILLE TOURISM Tourism is an important contributor to our economy. Dollars spent by our visitors are directly circulated back into the community where they are spent. Tax dollars coming from outside of our community and other states, help reduce our residents tax burden. Tourism is the 3rd largest retail sales industry in Minnesota accounting for $969 million of state sales tax and 265,000 jobs or 11% of the state total private sector employment. Over 71 million people visit the state annually spending $15 billion - more than $41 million a day! The Lakeville Convention & Visitors Bureau (CVB) was founded in April 1996 as a division of the Lakeville Chamber. The CVB is a private, 501(c)3 not for profit organization funded by a local 3% lodging tax. TOURISM BY THE NUMBERS LAKEVILLE STATS Annual Visitors . . . . . . . . . . . . 175,000 Meeting Room Capacity . . . . . . up to 1,000 Hotel Rooms . . . . . . . . . . . . . 402 Hotel Employment . . . . . . . . . 110 VISITOR SPENDING Food . . . . . . . . . . . . . . . . . . 24% Lodging . . . . . . . . . . . . . . . . 21% Retail . . . . . . . . . . . . . . . . . . 17% Recreation . . . . . . . . . . . . . . . 16% Transportation . . . . . . . . . . . . 16% Second Homes . . . . . . . . . . . . 6% LOCAL CONTRIBUTIONS Dakota County Tourism Gross Sales . . . . . . . . . . . . Dakota County Hospitality Employment . . . . . . . . . Metro Area Tourism Gross Sales . . . . . . . . . . . . . . . Metro Area Hospitality Employment . . . . . . . . . . . Source: Explore Minnesota Tourism $895,165,376 18,543 $10,276,652,464 172,262 www.lakevillechamber.org | 23