APG Specialty Publications 00_IRON_MINING_ASSN_19_BOOK_NEW | Page 20

IMA COMMITTEES' YEAR-IN-REVIEW We hope members new and old had a great time at the 26th Annual IMA Golf Outing Aug. 13 at Giants Ridge! We once again had a full house; 192 golfed in the event, and another 23 joined for lunch only. Thank you to all our sponsors and all who donated raffle prizes to make this another great event. There are changes in store for the 2018 Annual Dinner. In past years, the event rotated between Duluth & the Iron Range, and it is going back to its roots with a location change. We hope to see you at Greysolon Plaza in Duluth on December 5th! PUBLIC INFORMATION COMMITTEE The IMA Public Information Committee hit the ground running in 2018 debuting a new 30 second commercial during the Super Bowl and the Winter Olympics and new 15 second commercial during the State Hockey tournament. The 30 second ad focused on Minnesota’s proud legacy of exploring the wilderness and building our nation, and the 15 second ad focused on the economic impact of mining iron in Minnesota. These commercials all continued to progress the “imagine LiFe without iron” message reminding Minnesotans how Minnesota’s dedicated, responsible, innovative iron mining industry impacts their everyday lives. This same message was also used during IMA’s new sponsorship of the Grandma’s Marathon livestream, a geo-fencing campaign of the Duluth Canal, and at the Minnesota State Fair. New in 2018, was a KARE11 sponsorship at the State Fair – which included a live interview of IMA President Kelsey Johnson – the same day we had a table in Dan Patch Park for MPR Day. Thank you to the members who helped volunteer to keep our booth staffed and ask fairgoers questions about Minnesota iron! The IMA also made efforts to promote the association itself above and beyond the iron mining industry as a whole. New in 2018, IMA-specific messages ran on TPT Twin Cities during legislative session. IMA also once again sponsored Kids Day at the St. Louis County Fair. Thank you to the IMA members who volunteered to keep our booth fully staffed; we have a great time at the county fair watching parents who work in our industry share what they do with their children! 20 | Iron Mining Association of Minnesota