ASPHALT ANSWERS
New Year, New Attitude
Continued from page 16
your dealer or factory representative to discuss some of these
ideas. Chances are, there is something that can be done to en-
hance your machine to make it a little more maintenance free
or maybe even a little more pleasurable to run. For example,
maybe you found yourself working past dark on a few occa-
sions. Maybe it’s time to invest in some new work lights that
light up just the right areas of the jobsite.
Sales efforts. If you are an owner or a manager, the biggest
issue is maximizing your workload. Not just any type of work,
but the kind that adds the most profit to the bottom line. Is
your company doing everything to maximize your sales leads
and follow ups? We all know that the most valuable lead is a
referral, so are you doing everything you can to generate those
referrals and after you get the referral lead, what is your close
rate? These are the most valuable leads because they typically
can be closed without your competition even getting a sniff at
Take the time to visit with the equipment dealer and manufac-
turer to update yourself on your machinery and any modifica-
tions that need to be made.
the business. Maybe now is the time to consider a CRM pro-
gram to keep track of all of your past successes and challenges
and make sure that any of these leads don’t get forgotten and
that the follow-ups don’t fall through the cracks. Many of
these programs can help you keep a database, create a quota-
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
[18]
1.800.210.5923