EXPERT ADVICE
features. Cool features grab attention and are memorable.
Those are the things that will stick with people after they leave
your booth.
Bring business over: Instead of hollering out to people from
behind your booth, have one of your staff stand out in the
traffic flow and divert people over to you.
Organize business cards: Keep your own business cards in
your right pocket. When you hand them to people, ask for
their business card in return. Write notes on the back of their
card that qualify them and then put them in your left pocket.
This little trick will help you remember the people you
want to touch base with after the show.
Be on time for appointments: You may
ments, because that’s what they are. If the tradeshow floor
isn’t open, set up meetings in other areas of the conference
center. Keep track of appointments and if someone happens
to miss an appointment, follow up immediately.
Send reminders: Reach out to attendees during the show
using social media. Use mobile platforms such as Instagram
and Facebook to update people on current show events at
your booth, as well as to send reminders of special demos,
workshops, seminars and parties. Keep the relationship going
long after people leave your booth by posting pics of yourself
in conversation with attendees and using the designated trade-
show hashtags.
Broadcast your booth number: One last thing to do be-
fore your board that plane or step into your car to
head to a show: email your database with your booth
number (as well as info regarding giveaways and
contact info to schedule a meeting at the show).
have appointments already booked and
lined up with potential clients. Just be-
cause these appointments happen at the
tradeshow booth doesn't mean timing
doesn’t matter. Treat them just like appoint-
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
1.800.210.5923
[15]
January 2019