EXPERT ADVICE
Conserve Resources
Continued from page 50
number of educational pieces to assist contractors in inform-
ing customers on the "Be Informed. Seal Success." page of
their website.
Demonstrate Financial Savings
In addition to natural resources, fuel and energy, sealcoat-
ing also saves customers from depleting their own financial
resources. When looking at expenses from a homeowner’s
perspective, a side-by-side comparison of sealed vs. unsealed
pavement reveals that residents could save as much as $8,000
on an 18’ x 30’ driveway by treating their surfaces. PCTC
recommends that customers touch-up their driveways every
three years, costing a total of $2,610 over a 30-year period.
Those who choose to remove and replace eroded, unsealed
asphalt will instead spend up to $5,700 (and countless natural
resources) every 15 years, resulting in an approximate total of
$10,900 over the same 30-year period. Thoroughly explain-
ing the differences between sealed and unsealed pavement
helps customers think long-term about their environmental
and financial decisions. This comparison can significantly im-
pact whether clients ultimately choose to seal their surfaces.
As consumers become increasingly conscious of the environ-
ment, be sure to convey how sealcoating can help them reach
their sustainability goals. Emphasize the importance of con-
serving resources, both natural and financial, by comparing
long-term results of sealed vs. unsealed pavement. Honing in
on Millennials in particular helps contractors build lasting
relationships with a new generation of customers. Finally,
providing cost comparisons between sealed and unsealed
pavement drives home of financial savings as well. Through
clear communication, contractors will find that sustainable
practices are not only good for customers — they’re also good
for business.
Find more of Pavement Coatings Technology Council’s tools at pavement-
council.org/education.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com
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1.800.210.5923