EXPERT ADVICE
How Sealcoating Can Help Customers
Conserve Resources
By Pavement Coating Technology Council
Homeowners and property managers have become
increasingly interested in sustainable products and
practices — studies show that 75% of U.S. adults
are concerned about helping the environment.
However, many may be unaware that by sealing
their asphalt lots or driveways, property owners
are actually saving resources in the long run, thus
contributing to sustainability. Help your custom-
ers make informed choices by elongating the time
between replacement and outlining the differences
between sealed and unsealed pavement as they relate
to conservation.
Highlight Sustainability and Reach Younger Generations
Pavement coating protects surfaces from erosion, lengthen-
ing the useful life of any asphalt property. Those who own
unsealed properties, however, will face repaving worn sur-
faces after approximately 15 years of ownership. Custom-
ers may not realize that repaving consumes a lot of energy
and natural resources during the manufacturing, delivery
and installation of new pavement. It is important to clearly
convey how sealcoating treatments enhance consumer sus-
tainability by eliminating unnecessary fuel and energy use.
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This information, although valuable to all customers, may
stand out to a specific user demographic. When it comes
to green technology, research suggests that the Millennial
generation in particular is willing to pay extra for sustain-
able offerings. Yet, custom-
ers can save both energy
and money by sealcoating
their asphalt — an effective
selling point that will hook
clients who care about sus-
tainability.
When it comes to green
technology, research
suggests that the
Millennial generation
in particular is willing
to pay extra for
sustainable offerings.
Ranging in age from their
early 20s to mid-30s, many
Millennials may be in
the process of purchasing
property if they have not
already. For those in the
market to buy a house or
lot, showcase environmen-
tal and economic benefits
by providing visual, easy-
to-follow resources. The
Pavement Coatings Technology Council (PCTC) offers a
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