MARKETING MATTERS
It's Showtime!
Marketing guru Monica Pitts shares her
tradeshow marketing tips for exhibitors.
MONICA PITTS
If you happened to catch last month’s article by Priscilla Tsai
on last-minute tradeshow tactics, you (hopefully) gained
some valuable knowledge on what you can do to get traffic
to your booth, keep your materials organized, and generate
tradeshow buzz on social media.
When taking into account everything you put into prepar-
ing, the activities you’ll do while you’re there, and the out-
come of your participation, it’s clear that each piece plays a
significant part in landing solid leads for your business.
Pre-Show Preparation
Check out who's going to be there.
This goes for other vendors as well as attendees. The idea
here is to gauge potential prospects who will be in atten-
dance so you can map out your booth activities and net-
working game plan.
Continued on page 34
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