INDUSTRY NEWS
From Grit to Great:
Commitment to culture carries LeeBoy
beyond its family roots
his is the story about the build-
ing of an iconic American brand.
A tale of a farm boy who uses
his ingenuity, grit and entrepre-
neurial spirit to build a company that
created an industry. In the company’s
55-year history are lessons of survival
that hundreds of family-owned small
businesses in the commercial paving in-
dustry can relate to.
Lesson 1: What’s your vision?
At its core, the story of LeeBoy is
about culture—of a time, of a place and
From Left to right: Eric (son), Nelda (wife),
Mike (son), Sissy (daughter), Keith (son) and
Mr. BR Lee.
of a man; and how that culture drove
the development of a successful com-
pany, enabling it to make the transition
from a family-owned mom-and-pop
operation to a corporation that domi-
nates the domestic commercial paving
market. Of course, Billy Robert (B.R.)
Lee wasn’t thinking about any of that
when he got out of the Army in 1962.
He was 29 and wondering how he was
going to support a young growing fam-
ily in rural North Carolina.
“In the army, Dad ran a motor grad-
er. When he got out, he did grading for
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