MARKETING MATTERS
will effectively have it’s own page and
tell the story of the problems you solved
and the excellent work you provided. It
will share the information your pros-
pects most want to know to evaluate
if your company can do the work they
need from you. These pages can show
prospects on a project by project basis
why they should work for you with-
out a ton of unbelievable marketing
jargon. Include images of each project
from start to finish if you can. And if
you’re feeling ambitious gather a testi-
monial from the client for which you
performed the project.
Why have a projects section at all? Won’t
slideshow of images do?
Making a page for each project and
regularly adding them to your site offers
the same opportunity as building out
a page for each of your services. Each
page you create on your website is like
another door offering visitors entry.
As you regularly add content to your
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