APD Annual Reports - 2018 Annual Report - Page 67

Media Office The Media Office works in cooperation with local, state and national media to disseminate public safety information surrounding major incidents or incidents that are deemed newsworthy. The unit also proactively publishes department information on a variety of social media platforms, website, and other journals and publications. The unit consists of a lieutenant, sergeant, a police officer and two professional staff team members. Personnel have the capability to produce high quality publications, graphics, and video productions. The department produces an informational video series entitled Inside APD that follow specialized units and operations to better educate the public on the inner workings of the organization. In 2018, the unit added a full-time Spanish-speaking officer to assist with media interviews for Spanish media outlets. The unit also responded to several high-profile incidents to ensure the timely and accurate dissemination of information at critical incident scenes. Lt. Christopher Cook was awarded the IACP Public Information Management Award and appointed to chair the Major Cities Chiefs Association – Public Information Officer Committee. He also serves as the Region 6 Director for the National Information Officers Association as well as a regional vice chair for the IACP – Public Information Officers Section. Unit personnel are also actively involved and belong to the North Texas PIO Group. The Media Office regularly hosts colleagues from around the country to share best practices in media relations and connecting with citizens. Facebook Likes: Twitter Followers: Instagram Likes: 110,959 123,400 1,112 YouTube Videos Produced: YouTube Views: Nixle Subscribers: 45 2,807,095 8,043 Next Door Active Residents: 63,517 595,691 11,267 25,137 ArlingtonPD.org APD Volunteer site APD Cash for Crooks web hits visits visits Join our Conversation 24/7/365 facebook.com/arlingtonpolice twitter.com/arlingtonpd and twitter.com/arlingtonchief instagram.com/arlingtonpolice youtube.com/arlingtonpolicemedia NIXLE – Text “FollowAPD” to 888777 POLICE START CHAT Live Chat at www.arlingtonpd.org Next Door www.arlingtonpd.org Arlington, Texas Police Department | 67