APD Annual Reports - 2015 Annual Report - Page 37

T he International Association of Chiefs of Police launched a campaign to highlight the diversity and commitment of those in the law enforcement profession. #WhyIWearTheBadge showcases thousands of sworn officers from around the world. The badge is a symbol of courage, strength, and integrity. With the display of the badge comes great responsibility. Through photos, videos, and other testimonials, law enforcement officers began sharing their #WhyIWearTheBadge stories and statements. The Arlington Police Department launched a video and photo campaign on all of its social media platforms to highlight various officers throughout the department. The feedback from the public was overwhelmingly positive. The community rallied behind the department and its efforts to humanize officers that love working in Arlington. Here’s a sampling of the content that reached thousands of people through the power of social media. 37