APD Annual Reports - 2015 Annual Report | Page 24

Social Media T he department launched social media platforms on Facebook, Twitter, YouTube and Nixle in 2011. Followers continued to rise and the Media Office has been able to tell the organization’s storyboard along the way to keep citizens connected. Nextdoor was launched in 2014. The Media Office has won many awards throughout the years and now is a leading force across the country in best practices for citizen engagement and highlighting the great work that the department accomplishes daily. Nextdoor The department has the potential to reach 7% of Arlington residents through Nextdoor’s 25,000+ members. 24