Apartment Trends Magazine September 2017 | Page 35

Native Advertising Native advertising, while considered an older method, is proving to be useful once again with the rise in technology. With the use of ad blockers and the avoidance of everyday ads, marketers are looking to native advertising. It blurs the lines between advertising and content, coming off as less promotional and more as a casual nod to the brand and how it can benefit to consumers. Some examples of native advertis- ing include sponsored ads seen on Facebook and Instagram, or product placement, like the Coke cups used by judges in American Idol. of sponsorships on social media and other plat- forms in order to maintain and grow your target audience. Artificial Intelligence (AI) The native ad should be able to fit in with the host’s media if your company's logo is re- moved. Netflix sponsored an article in the New York Times to subtly promote their series “Or- ange is the New Black.” The article discusses the importance of policy change to satisfy the needs Artificial Intelligence is complex and ad- vance, making it similar to augmented reality and virtual reality. AI is redefining the custom- er experience, but is a concept that marketers have to experiment with. Developers and prop- erties that are willing to accept the challenge of adopting AI will see great payoffs in the future. Those who have already adopted artificial intel- ligence into their company structure expect to see a 39% growth in revenue by 2020. In addition to this, they expect a 37% reduction in costs. AI can be applied in many ways, but has been used to build websites, segment customers, and in the automation of big data. This strategy builds your brand's credibility and trustworthiness because you’re not bombard- ing your target resident with promotional con- tent. Instead, you’re leading them to your site organically and building that relationship. In 2017, it will become crucial to take advantage While this is an expensive and time-con- suming addition to your company, it has the ability to improve your marketing efforts and results greatly. A strong AI strategy can lead to more cost effective campaigns, as AI can gather and process large amounts of data more quick- ly, allowing you to develop marketing material of female inmates: earlier on. More effective marketing items will result in more leads, and eventually more custom- ers. Your target audience will be able to relate with specific material, which will aid in building a long-term relationship with residents. These are the major digital marketing trends your company should be looking for in 2017. If you are able to adopt some, or all, of these forms of digital marketing, you can expect to see great- er returns on your strategy. Multifamily develop- ment is booming this year, and great customer service is one of the main factors residents look for in a community. By utilizing digital strategies such as Chatbots, artificial intelligence, virtual and augmented reality, or live videos, you will be better positioned to reach your audience in a variety of ways . “Ashley Tyndall is the Director of Corporate Communications for Criterion.B an agency focused on branding and inbound marketing for the commercial real estate industry.” WE MAKE BEING A LANDLORD A WHOLE LOT EASIER As an owner or manager of rental properties, you need to anticipate problems before they happen. Our tools and information help you stay ahead of the challenge. We specialize in: • Landlord agreements • Managing tenant service transfers • And more! Our Business is to help your business—for more information please visit us at xcelenergy.com/Landlords or email us at [email protected]. © 2017 Xcel Energy Inc. SEPTEMBER 2017 • TRENDS | 33 www.aamdhq.org 3.5x4.75_MN-CO-WI-ResPropertyMngmnt-4c_P01.indd 1 4/25/17 7:53 AM