FROM THE PRESIDENT
dj longo | terra firma real estate
AAMD functions should never be used for recruitment , but there ’ s good news
We get it . It ’ s tough out there right now . It ’ s tough to find and retain good talent . Recruiting has become a science , an art , and without a doubt- a priority , and in some cases a realm of desperation to find a great employee fast !
The Apartment Association does it ’ s best to offer quality educational and networking events for the purpose of enhancing the careers of our members ’ team so they are properly equipped to grow the business .
AAMD functions are not designed for recruitment . Though it has happened before and will likely happen again , members recruiting talent from other member companies is unprofessional , unethical , bad for your company ’ s reputation and not in alignment with the spirit of what AAMD membership is about .
Most importantly , it does nothing for the good of a growing industry , as it demotivates companies from developing their talent , knowing they could easily be recruited away at an AAMD event .
While we get it , and desperate times call for desperate measures , AAMD has no interest in imposing any formal guidelines , we simply would like our Members to respect each other and not look at each other ’ s employees as prospects .
Instead , we have significantly prioritized and invested in a New Talent Initiative to bring in those who are not currently or perhaps wouldn ’ t likely consider the industry for their career . In the past few months , we ’ ve begun to really see this investment pay off .
Last year saw AAMD ’ s launch of it ’ s new , redesigned Career Center at www . ProApartments . com , and in the past few months we ’ ve added new aspects to the site designed to promote the industry as a viable career to job seekers .
The initiative has also included a massive media advertising investment including over 30,000 television and internet commercial spots and a newly designed apprenticeship program for maintenance professionals through the Emily Griffith Technical College . You can read much more about these initiatives on page 13 .
Since launching the media campaign in mid- March , the Career Center has seen substantial growth and increased exposure including a 164 % increase in job seeker signups and more than double the job views !
At one of the open houses we hosted last month , a candidate noted that he saw our commercial on TV during the NCAA Championship
“ Since launching the media campaign in mid- March , the Career Center has seen substantial growth and increased exposure including a 164 % increase in job seeker signups and more than double the job views .”
Game , went directly to ProApartments . com , saw that we were hosting open houses and found the one closest to him to attend . That same day , he registered on the site , posted his resume , and applied for positions .
So while AAMD is investing so much to bring in new talent to our industry , we ask that you utilize our site and be a part of these intiatives instead of using AAMD events to find your next team - out of respect for the Association and your fellow AAMD members .
RECRUITING
6 | TRENDS • MAY 2016 www . aamdhq . org