MAINTENANCE
Mike DeViney | shaker painting
Colorful ways to gain advantage in
a competitive market
A
booming economy, world class outdoor activities, and ample sunshine
are bringing a steady influx of new
residents to the greater Denver
Metro area. Developers have been quick to respond
to this demand building new complexes around
the city, and many properties have gone through
with unkept landscaping, dingy lighting, faded
or cracking paint, outdated color schemes, old
fixtures and worn carpeting. The major areas in
a community to give a once over and make sure
they are up to task and convey the right visual
message to current and future tenants.
To further enhance your property and truly
redefine, revive and
transform it, it is also
valuable to look at color. There is plenty of
research that goes into
what types of color palettes attracts Millennials, Gen-X-or-Y, Baby
Boomers or The Great Generation. And color
palettes evolve yearly based on certain zeitgeists
influencing public consciousness.
“To further enhance your property and
truly redefine, revive and transform it, it
is valuable to look at color.”
major remodels. Prospective quality residents have
more options than ever before. Thus, this is not
the time to be complacent, but rather a good time
to step up the game of your property.
This is where the investment in some maintenance and cosmetic enhancements can make a
big difference. The look and feel of a property not
only leaves an intellectual impact but an emotional one as well – it just feels good. There is both
an aesthetic pleasure and a feeling of safety. These
good feeling about a space are greatly diminished
www.aamdhq.org
There are lots of ways to keep up on the trends
of how color choices are evolving to speak to the
times. Once example is looking at the leading
paint companies. For example, Sherwin-Williams
leads the conversation for ColorMix 2016 along
with the ASID (American Society of Interior
Designers). They presented four color forecasts,
with the first one being called Pure Vida, which
is the application of warm grays that border on
khaki and turn into blushed neutrals. In this palette the colors remind us to live well, be well, and
stay well are vital to creating spaces to unplug.
They represent natural materials, honed and sheer
of ancient alabaster and marble hues and reflect
new therapies draw us to the colors of nomadic
sand baths and holistic massage rooms.
The other three colors palettes of 2016 speak
to other cultural nuances. Dashing greens and
cheeky pinks with a flower power that’s as crisply modern as it is soulfully vintage acknowledge
multifamily living is back, and this palette connects
across generations. Olive and denim, dusky wools,
and brass buttons glinting in the sunlight make
us think rugged determination. The future keeps
arriving, in icy blues, shimmering pewter, sophisticated plums, and other mesmerizing hues in
stunning gloss finishes.
So when it comes time to paint, it may be
helpful to consider how various color palettes can
be applied most effectively to your property. A
“new look and feel” can go a long way to give you
the competitive advantage in an every increasing
competitive market, with no forecast of slowing
down anytime soon.
Mike DeViney is the Vice President at Shaker Painting.
MAY 2016 • TRENDS | 31