RESIDENT RETENTION
brent williams, multifamily insiders
Leasing to New Prospects is a
Massive Waste of Time
Y
es, you read that right - leasing to new prospects is a massive
waste of time. However, that doesn’t mean it isn’t completely
necessary, as it most definitely is.
If a community leases to a new prospect rather than renewing an existing resident, they are not somehow farther ahead. Although
the lea ͥ