MANAGEMENT
ERNESTO ORIENTE, PowerHour
Property Management Leadership Requires
Timely Information
T
echnology continues to connect us
faster and from greater distances, until
time zones and the miles between us
no longer matter. These changes are happen-
ing at a blistering pace and timely information
is allowing property management leaders to
operate their companies and their properties
with a new set of rules. Thomas Friedman,
author of “The Lexus And The Olive Tree”
says, “the future will require a complete
integration of capital, technology, and timely
information for leaders to lead”. As a property
management professional, are you ready to be
a leader of the future?
Reviewing some powerful statistics
Given the rapid pace of technology and
innovation it’s important to realize just how
fast information and ideas are reaching us,
with the tap of a keystroke. Here are some
powerful statistics about today and the future:
» » It took commercial radio 38 years to
reach an audience of 50 million, it took
13 years for television, but the Internet
only took five years to grow this large.
» » According to the Cisco® Visual
Networking Index global IP traffic will
reach 1.1 zettabytes per year, global IP
traffic has increased fivefold over the past
five years, and will increase threefold over
the next five years, two-thirds of all IP
traffic will originate with non-PC devices
by 2019, and broadband speeds will more
than double by 2019.
» » 92 percent of North American Internet
users currently research travel arrange-
ments online.
» » An MBA at Duke, Purdue or Syracuse
University can be earned by taking online
classes.
» » E-commerce will continue to double,
over the next 24 months.
www.aamdhq.org
TIP FROM THE COACH: As a property management professional, do the
above trends surprise you? Are you and your property management
teams leveraging these trends for your competitive advantage?
Remember, with the pace of technology, only the leaders who embrace
this rapid pace will survive and thrive into the future!
Leading-edge uses of technology
and information
Many of our property management
clients are using the statistics above to create
some very innovative ways of applying capital,
technology and timely information. Here are
some examples:
» » Property management companies are
using comprehensive internal websites
and the cloud, to maximize the flow of
information and ideas within their
company. In addition, our property
management clients are linking their
marketing information to the intranets of
their corporate clients.
» » Leading property management compa-
nies are offering