Developing and Nurturing Leads
People check their phones up to 150 times per day. This gives your
property or company multiple opportunities to get on your target
residents’ radar, but you have to send the right content at the right time.
The term “right content” is broad, but it depends on the market you are
targeting and what their interests include. It’s important to understand
their likes, dislikes, passions, hobbies, relationships, and favorite
hang outs.
Once you develop a list of potential residents and create the perfect
content for your emails, it’s time to press send. But don’t forget a
specific, personalized subject line, which increases opening rates by 29
percent.