7
Ways to
Leverage
Social
Media
By Amy Johnson
W
e’re
here to tell you that you
can’t run, and you can’t hide.
Social media is here, and it’s not just the
millennials swearing by it—baby boomers,
marketers, and more are using it. A whopping 84% of
B2B marketers use social media in some form, and 59%
of marketers spend 6 hours or more on social media a
week1. Social media presents many opportunities for
apartment market-ing and we’re here to explain how.
26 | TRENDS • AUGUST 2017
www.aamdhq.org