FROM THE PRESIDENT
MARY WESSLER | CONAM COLORADO
Back in the Day
Comparing 1997 with Today’s Industry
N
ow that I am into my second term as the AAMD president, it is
absolutely amazing to compare the apartment industry today in
2014 versus how it was back in 1997, when I served during my
first term. The changes we have seen since then have been truly
exceptional including exciting technological advances, innovative design elements and creative resident amenities that we could only have imagined. At
that time, how many of us would have realized that putting a website URL on
all of your marketing materials was just the tip of the iceberg? The whole idea
of a website actually being the marketing tool to fill our apartments had
hardly even been realized. It simply helped to move us into a whole