THROUGH
‘68
‘18
2018 EDUCATION CONFERENCE & TRADE SHOW
THE IMPORTANCE OF
BODY LANGUAGE
From projecting self confidence in an interview to landing a hot
date, never underestimate the importance of body language in
non-verbal communication.
A
ctions speak louder than
words. How many times have
you heard that? Probably lots.
Body language helps you read
between the lines of what’s being said to
understand what’s not being said - and the
person’s true message.
It’s proven that body language is one of
the most important ways we communicate
the meaning of our message. And many
times body language is the only way we
communicate. A shrug of the shoulders,
wink or smirk say so much without saying
a word. These are great signals to look for
in a normal conversation. But what about
when the stakes get higher?
What is that job applicant not saying in
the interview? What’s that potential resident
NOT saying? And can you trust that
investment guy who has a deal that sounds
too good to be true? Did your kids eat the
donuts off the counter… or did the dog? Yes,
body language can be the key to lie detection
and missing the signs can be expensive.
IN COMMUNICATION
In highly emotional conversations,
body language can be key to understanding
what’s really being said. And most conver-
sations have an emotional component, even
though people won’t admit it. As smart and
logical as we thing we are, we act primarily
on feelings, not logic.
www.aamdhq.org
The police, FBI and TSA think body
language is so important that they’re spend-
ing piles of money to train their staff to use
it to solve crimes and even to monitor you
at the airport security line. A person who
isn’t telling the whole truth may clear their
throat, stammer or change their pitch as if
to try and sway your attention away from
their lie or in order to stall so they may have
time to think up a valid answer or plausible
explanation.
Additionally, foot tapping or bouncing,
blushing, putting their hand to their face,
turning away or raising their shoulders may
all be indicators that they are uncomfort-
able with the conversation because they
are not telling the truth. Lie detection is
just one of the things that is important for
every day communication. Body language
also impacts first impressions, persuasion in
sales, negotiations, apartment leasing… and
generally your ability to get what you want
out of any exchange.
IN BUSINESS AND JOB
INTERVIEWING
Body language can be a key component
in job interviewing.
Are you sitting up straight and looking
the interviewer in the eye, showing them
you mean business? Or are you slouching
in your chair, looking like you don’t care?
Are you bouncing your knee? That says you
TRACI BROWN
2018 PRESENTER
want out of there! Or are you still and com-
posed. Are you wringing your hands and
playing with your cuffs? That sends signs of
nervousness.
Remember first impressions last. Are
you hunched over your phone in the wait-
ing area for your interview, making yourself
look small and powerless and creating the
neurology of lack of confidence in yourself?
If nothing else, stand up in the waiting
room for a job interview. Give yourself a
chance to create the neurology of confi-
dence and look powerful to your inter-
viewer. Let them know you’re at ease and
confident with the subject matter and can
handle whatever assignment they give you.
So yes, body language is important.
Take the time to study and use it and
you’ll start to see the results quickly. And
you’re in luck!! Internationally recognized
body language expert Traci Brown will be
speaking at our conference! Be sure to come
and you’ll learn to get ahead by uncovering
secrets hidden in plain sight.
Traci Brown is a Body Language and Uncon-
scious Persuasion Expert. Through dynamic pre-
sentations she assists groups across all industries
learn the tools to hear “ Yes!” more easily and more
often. Traci is a Three Time US Collegiate Cycling
Champion and former member of Team USA.
Through sports she became keenly aware that her
mind was the primary factor which determined
her success.
APRIL 2018
TRENDS | 31