APA Report 2015-2016 2014 | Page 16

Advancing SRHR in the Post-2015 Agenda APA ANNUAL REPORT 2014 Advancing SRHR in the Post-2015 Agenda APA ANNUAL REPORT 2014 COMMUNICATIONS GOVERNANCE Communication is critical for the advocacy work of the network, and to help APA achieve its objectives. Together, the APA organizational website, the fortnightly e-news the ‘APA Update’, and social media tools such as Facebook and Twitter, function to strengthen cooperation, networking and advocacy of members and partners through the exchange of information on campaigns, meetings, projects and other developments globally, regionally and nationally. APA is governed by an elected Steering Committee (SC) that meets annually to provide strategic guidance for APA. This year, SC members met twice, once in January in Manila, in conjunction with the 7th Asia Pacific Conference on Reproductive and Sexual Health and Rights, and again in October in Hanoi, alongside the 12th APA Conference and Meetings. Online communication tools and social media have proven critical for keeping relevant stakeholders and advocates well-informed and up–to-date on current developments and trends in the SRHR field. In 2014, the APA Update increased its readership to 445 subscribers, with the production of 12 editions. APA’s organizational Facebook page also received more than double the ‘likes’ of the year before, and now has over 1,300 fans. APA is also tweeting regularly from international and regional events, and is sharing SRHR developments and tools, building on its 146 followers. Follow us at @AsiaPacAlliance ! Also in 2014, the APA Organizational Effectiveness Project was initiated with support from the David and Lucile Packard Foundation. Changes in the international aid environment had prompted a review of the Alliance, with a focus on its strategic positioning and organisational structure, and this project was launched to take place over two phases overseen by the APA Steering Committee. Phase one, completed in 2014, was designed to identify strategic direction for APA to leverage its added value in achieving its mandate. Phase two, which will focus on APAs organisational structure, operational model an