1) The Industry….
I think the intent here is to start by representing ourselves as the authority on adventure Travel.
To do so I suggest first starting with the adventure travel market and not G right off the bat. Start by outlining the market and sharing travel industry insights. These readers may not understand how massive of an opportunity it is. It’s untraditional, but these folks should understand the impact this industry can make and more so how their groups can make the difference while driving sales.
AORE and G Adventures - a 365 perspective!
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3 Part Approach:
1 - The industry
2 - Our part as your partner
3 - Why we should work together
Showcase the global force that is travel - don’t play up planeterra too much, I think this group is more inclined on how they can leverage this industry and make it work for them to drive sales and let their folks travel.
2) Our part as your partner
For those folks who don;t know us they may look at us a travel company. But for those who work with G Adventures they know we see ourselves as a social enterprise in the business of changing lives through travel.