WHERE ARE WE NOW? A BOARD MEMBER’S RETROSPECTIVE
It is an exciting time of growth for the Association of Outdoor Recreation and Education. The 26th annual
conference at Snowbird, Utah brought the highest attendance and strongest revenue in AORE history.
Over the last three years the organization has installed a National Office, hired an Executive Director,
and significantly increased membership. Professional membership increased by an impressive 17% due
to the hard work and dedication of the Executive Director, the Board of Directors, and member
volunteers.
The AORE’s recognition in the field has been steadily growing as outdoor companies and organizations
continue to see the value of the AORE’s mission. In fact, vendor memberships have increased by 10%
since 2010 and we expect this number to keep growing. The Outdoor Retailer Show is one of the
primary events to recruit new vendor members and reconnect with current sponsors. Vendors are now
approaching us for partnership, which demonstrates how far the AORE has come as an organization in
the industry.
At this year’s conference the exhibitor hall was filled to capacity. Vendors had unique educational
sessions, hosted social events at their booths, and commented on the significant networking the hall
provided them. This year, the association met 125% of revenue from vendors with a 66% increase in the
conference booths. As we continually build relationships with vendors dedicated to the field of outdoor
recreation and education, we can provide members with a broader range of services and products.
The AORE continues to prioritize ways to increase the value and benefits of membership. The new
strategic plan will focus on increasing the professionalism and scope of the annual conference and
provide new professional development opportunities for members. It will enhance communication and
networking with a new technology plan, revised website, publications, and overall exposure in the
outdoor industry.
With a stronger membership the organization can better impact industry standards, and influence
decision making in areas such as backcountry use, permitting, and sustainability. There are many
accomplishments to celebrate, and as a new board member I’m thrilled to be a part of the AORE
community and the successes yet to come.
-Liz Rogers
2012 Snowbird Conference Co-Host
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