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ROB & JESSICA
ORLANDO INTERNATIONAL FASHION WEEK
ORLANDO, Fl
interview photos
Provided by: ARTIST
Anzzia: Let's start with, obviously the biggest, Orlando International Fashion Week. Huge event, even bigger name. How did you get started, who came up with the idea, please give me all of the juicy details. Please, please, please.
Rob: We started about four years ago. When we started with our first company it was actually a branding, internet marketing, and web design company. That company is called, Ready Inc., through that we started working with a lot of different companies. Which we learned a lot. We met a lot of people and we've helped a lot of companies establish their web presence. From that point, we have asked to help out with a couple of events. The first event was a stage play. Through that stage play, you know, we did a
little bit of research. We both
have a little bit of history doing smaller events.
But, with that stage play, we decided to take it on as a fun project. So, we marketed to stage the actual event in the same fashion that we would do a business. Besides all of the marketing, you know. What ended up happening, right before the play, we discovered that even additional help was needed. We were able to tap into our resources and pull up volunteers to help out with the backstage. So, long story short, besides just marketing the event and promoting it we also ended up producing a good part of it. Because the production company dropped the ball. The original production company that was hired dropped the ball at the last minute.
Anzzia: Oh, wow.
Rob: So, we were able to step in and do that and you know, it was fun. It was fun for us. It was different than working with lawyers and chiropractors and dentists and what not. We enjoyed working with them as well. But, this was definitely a lot more fun, getting our hands dirty.
Anzzia: Yeah.
Rob: But, immediately after that, because of the work that we've done and the social media presence that we created for that event, we were asked to help with the fashion show. So, not knowing too much about fashion we decided to do a lot of research.