Focus on frames
We are committed to ensuring our frame design and development decisions offer our customers unbeatable choice and value to suit varying styles , preferences and budgets . This year was no different as we launched eight new brands , refreshed a number of our existing ranges and made strides in the latest development techniques - selling more than 20.5 million frames worldwide .
We introduced premium fashion brand Balmain across all our markets . The styles launched exclusively to Specsavers , with huge success . Another exclusive global frame range was the result of an exciting collaboration with renowned musician and philanthropist will . i . am . Recognised for his life-long love of eyewear , will . i . am ’ s innovative collection was initially introduced in the UK and Republic of Ireland but will be available in all regions by autumn 2018 .
Market-specific launches included a new women ’ s collection from the critically acclaimed Nicole Fahri in the UK and Republic of Ireland , a range from fashion company Ivana Helsinki in Finland , and our own designer brand , Scandamania , across Northern Europe . We also collaborated with designer Carla Zampatti in Australia and New Zealand , and the resulting range proved instantly popular in that market .
In addition to introducing new styles , we refreshed and expanded existing ranges , including an exciting second instalment to our bestselling Kylie Minogue Eyewear collection . A particular hit was the global Red or Dead update featuring interchangeable sides . The collection offered customers visual versatility with the option of switching parts of their eyewear depending on their mood .
8