Digital retinal photography uses a fundus camera to take a detailed picture of the back of the eye, helping to monitor eye health.
In the UK, we have had a virtual try-on app available on
mobile devices for some time. This takes the effort out Mystery shopping
of finding frames, by enabling customers to browse and Mystery shopping is part of the Specsavers
get recommendations based on a scan of their face. We culture – it helps us ensure our customers are
are currently in the process of adding this functionality being looked after in ‘the Specsavers way’ in
directly to product pages around the world so that any each and every store across the globe. And when
customer, browsing on any device, can benefit. it comes to customer service, the Clare store in
South Australia is a glowing example of how to
The in-store experience is just as important, and we were get it right, with a remarkable 14 mystery shopper
delighted to win the Personalisation Initiative of the Year scores of 100% under its belt.
award for Digital Precision Eyecare at this year’s Retail
Week Customer Experience Awards. Our Digital Precision The store’s customers back up that track record
Eyecare has transformed how we provide expert advice and with comments like these: ‘I can confidently say
eye measurement to our customers. We have now taken I don’t receive better service anywhere than I do
the next step and begun rolling out version two of our here. All the staff members have the customer’s
award-winning Virtual Dispensing Toolbox Measurement best interests in mind.’ And, ‘It was an absolute
application across all our territories, offering improved delight to be served by the best team I have
ways to explain lens and coating choices to our customers. ever encountered.’
We opened 45 new stores across the world, and refitted
or relocated a further 300. Among our new stores was the
52nd New Zealand store, which opened in Rangiora on the
outskirts of Christchurch and is helping to breathe new life
into the area after the devastation of the earthquake in
2011. The 182 sqm store has been extensively planned
and built with future growth in mind.
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