Annual Reports Keepmoat Homes Annual Report 2018 | Page 8
Strategic Report
Keepmoat.com
8
Chief Executive Officer’s Review
Expertise in brownfield
development
We are the UK’s leading brownfield homebuilder.
We are not distracted from brownfield development by
more readily available greenfield sites. Our experience
gives us confidence in valuing brownfield sites and means
that we attach lower levels of contingencies, improving
site viability.
Our willingness to work on brownfield sites is clear from
our track record; over 80% of our current developments
are on brownfield land.
We are pleased to see an increasingly sophisticated
approach to brownfield land from the public sector – in
particular, a willingness to package together sites so that
the profitable cross subsidise the otherwise unviable.
Local authorities in Leeds, Sheffield, Rotherham and
Herefordshire provide model approaches for others to
follow.
Investment in Modern
Methods of Construction
The industry is increasingly looking at Modern Methods
of Construction (MMC), and in this respect Keepmoat
Homes is delighted to partner with modular homes
specialist ilke Homes.
With the help of ilke, we delivered the first two homes
using modern methods of construction, at our Carr Lodge
development in Doncaster and we have a healthy pipeline
being built in partnership with ilke Homes to follow.
We see MMC adding capacity in the market and being
particularly well suited for high volume developments.
We have invested substantially in ilke Homes and
worked with their team to create a product tailored
to the aspirations of first time buyers and also to the
requirements of our public sector and housing association
partners.
We welcome the Government’s support for modular
construction to drive the delivery of additional homes,
over and above what the industry can currently build.
It sees modular construction as a means of applying
manufacturing’s quality control systems to housebuilding,
modernising the skills of the construction workforce and
generating economic growth through a native high-tech
industry.
Whole-government
commitment to
housing supply
The need to increase housing supply is no longer only
recognised at ministry level. It is a whole Government
policy, actively supported by the Prime Minister and
Chancellor, to raise housing supply to its highest levels
since the 1970s, with a target of 300,000 new homes a
year by the mid-2020s. There is also growing convergence
in terms of housing policy across all parties and we
welcome that.
In this financial year, we have seen the responsible
department renamed as the Ministry of Housing,
Community and Local Government to reflect the priority
given to supply. We have seen the Government’s agency
rebranded as Homes England and also refocused on
supply. And we have seen the Letwin Review set up to
challenge the industry to build out its planning consents.
The Government continues to find ways to stimulate
supply, including:
Providing a “down payment” of £44bn of financial
support over the next 5 years
Confirmation of a further £10bn for Help to Buy
supporting a further 135,000 new homes
£4.1bn for its Housing Infrastructure Fund
£1.1bn for a Land Assembly Fund, enabling Homes
England to work alongside housebuilders
Planning reforms to accelerate delivery, encourage use
of brownfield land and fast-track planning of sites with
high proportions of first time or affordable homes.
Support for
first time buyers
The Government demonstrated its commitment to helping
first time buyers by eliminating stamp duty for their
purchases of homes up to £300,000 and by committing a
further £10bn for Help to Buy.
We continue to press for Help to Buy to be funded beyond
2021, either in its current form or reformed to support first
time buyers and those with lower incomes and to make
available funding go further. It is popular with buyers, and
its valuable side effects are in stimulating house building
and, in doing so, providing subsidy for affordable tenures.
The alignment of Keepmoat Homes with the ambitions of
Government and our public sector partners means we are
optimistic about our future at the heart of the UK housing
market.
Finally, but by no means least, I would like to thank
everyone at Keepmoat who has contributed to our success
and to thank them for all of their hard work. We could not
deliver the homes the UK needs without them.
James Thomson
Chief Executive
Over 80% of our
current
developments
are on brownfield land.