Annual reports Annual Report 2017 | Page 15

15 COMMUNICATIONS AND EVENTS Communicating our vision As in previous years, our communication efforts in 2017 were aimed at supporting our advocacy messages, promoting projects and campaigns, building new partnerships and strengthening existing ones and raising the profile of ALL DIGITAL in Brussels. Everything happened in the new and challenging context of rebranding the organisation according to our new vision. This new vision builds on the past and looks to the future; it is inclusive, but focused. It led us to a new identity, a new name - we have become ALL DIGITAL. ALL DIGITAL is a reflection of our vision that every European should be able to exploit the benefits and opportunities created by digital transformation. ALL DIGITAL is therefore about people, organisations and communities empowered to create, collaborate, and grow without facing the barriers of digital and social exclusion. The rebranding process was a holistic one, ranging from design, to announcement and promotion, to ensuring that the new identity is strongly incorporated into our own and our members’ communications. Becoming ALL DIGITAL involved new visuals, a completely new website, leaflet, and other institutional and promotional materials, as well as updated social media accounts and newsletters. The new identity/website was announced to the public on 22 May and was officially launched at the Digital Assembly in Malta on 16 June. Our new name and the associated changes were very positively received, and both our member organisations and our stakeholders emphasized that it reflects much better the organisation’s vision and activities as well as corresponding to modern trends. Changing the organisation’s name also led to rebranding of our main activities - the annual conference became the ALL DIGITAL Summit and the awards became ALL DIGITAL Awards. Our annual digital empowerment campaign, Get Online Week, has become ALL DIGITAL Week.