Annual reports Annual Report 2017 | Page 13

13 MEMBERSHIP IN 2017 Our members are our biggest asset, and we are only relevant as long as we are relevant to them, so improving services for members is a priority. In 2017 we developed a new Membership Strategy that will be implemented from 2018. The Strategy presents new approaches to attract members and to engage existing ones. Most new members usually join the network by first participating in one of our projects, campaigns or events. The new Strategy introduces an active recruitment approach, where we will actively monitor profiles of relevant organisations and invite them to become members. To attract new members, we have also reworked the Members part of the website. The new website includes the map of our organisations and quotes from member representatives explaining why they have joined ALL DIGITAL, which gives credibility and adds a human touch to the network. For our existing members, we have continued providing services in three main areas: capacity building; advocacy; and research & innovation. Summary of 2017 services Study visits scheme for members through which four visits have been financially supported by ALL DIGITAL, involving eight member organisations. More informa- tion on the outcomes of these knowledge sharing ex- periences is presented on the Unite-IT platform. Online membership database - updated with organisational information, as well as important documents related to membership and strategic development Funding alert, tailored to our members, highlighting the main points of each funding call - so that members can quickly assess the opportunity without having to read many pages of guidelines Welcome package to new members was updated to incorporate the new branding and updated services Participation in the General Assembly and ALL DIGITAL Summit ALL DIGITAL Awards mainly target our member organisations and their partners searching for, and acknowledging, the best e-facilitators, digital change-makers, cooperation projects and resources or best practices. In order to build the overall picture of the ALL DIGITAL network, to analyse the relevance of our services and to collect feedback from members, for the fourth time we have conducted the An