Annual Report 2018-2019 - Page 17

CAMPAIGN HIGHLIGHT

PROJECT LOMBOK

CAMPAIGN HIGHLIGHT

PROJECT LOMBOK

In early 2019, adventure travel blogger and Instagram influencer, Jackson Groves reached out to Classroom of Hope with a powerful idea. He wanted to use social media for good and to adventure with impact. He would plan an adventure tour of Lombok, Indonesia with all proceeds going to build pop up schools for the children who lost their schools in the devastating 2018 earthquakes. This campaign grew into “Project Lombok”.

Within 48 hours Jackson recruited 10 generous adventure travelers who donated their trip fees (totaling $20,850) to build 2 pop up schools. But the fundraising did not stop there! Jackson and other influencers used their social media following for good and encouraged their followers to spread the word about Project Lombok and to donate. The goal was to raise $104, 572 to build 6 earthquake-resistant pop up schools on Lombok.

The campaign received support from across the globe and raised $127, 272. We are so proud of Jackson and his adventure team and of all the people who came together to make this campaign an incredible success.