May 2016 September 2016 October 2016
Urban 180 – Living at the Right Angle
Accord began to pioneer a new approach to marketing properties for
sale. A contemporary commercial campaign was undertaken at Urban
180, the multi award-winning development, based in West Bromwich. The
campaign included open days and a dedicated website. All remaining
properties have now been sold. Silverfitness Bloxwich
Silverfitness Bloxwich, Accord’s unique gym designed for over 50s in
mind, took on a rebrand to further increase its numbers in Bloxwich
and surrounding areas. Silverfitness Bloxwich features state-of-the-art
and specifically designed keep-fit equipment from bike-style trainers to
modified walking machines connected to interactive games. June 2016 Exon Court show flat
Following on from the success of the Urban 180 marketing model, a show
flat was created at Exon Court, Tipton, as part of a positive project to
tackle voids and to show potential customers Exon at its best. Housing Minister visits LoCaL Homes
Accord welcomed the then Housing and Planning Minister, Gavin Barwell
MP, to the LoCaL Homes factory to witness first-hand the benefits of
offsite manufacturing. Mr Barwell toured the factory and heard more
about how the homes built by Accord are better quality, insulated and
can be delivered at a lower cost than traditional house-building, as well
as addressing some of the skills shortage risks in the building trade by
creating training and employment opportunities for local people.
Riverside Co-operative
Riverside Co-operative was crowned Inspirational Co-operative of the
Year. Chosen for the Marlfield and Church Hill housing developments and
also for the range of activities members of the co-operative organise and
attend, Riverside fought off tough competition from four other
co-operatives to scoop the national award.
August 2016
Rebrand for Our House
Our customer newsletter, Our House, took on a brand new look from
Summer 2016. The newsletter was re-designed, re-formatted and
re-launched as a glossy magazine in order to feel punchier and more
contemporary for customers. It is also now much more cost-effective
to design and print.
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Accord Housing Association
Annual Report 2017
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